Brand Me Beautiful » Beautiful branding, blogs and websites for beautiful businesses

Brand Design for Casperastro

When Sunita first got in contact with me about styling her sleepwear apparel brand, I was thrilled. She showed me previews of her collection and I knew we would make a perfect fit! I loved Sunita’s brand vision and we got to work fast on the mood board & logo concepts, working with coral, a bold navy blue & creams. Unfortunately, due to some trademark issues (it happens!), Sunita and I had to go back to the drawing board in regards to the brand and with that came a whole new business name and a gorgeous new vision. This time, we worked with pink & nude tones, combining them with dark and very cool shades of grey. With a new business name came a new set of logo concepts and these were nailed right from the first preview. Sunita was a joy to work with and the finished results had us both completely over the moon. Here’s a look at Casperastro’s completed brand:



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